Delegate & sponsorship acquisition
Most agencies hand you leads and leave. We run the whole line, from first impression to signed delegate, and we take part of our fee on the registrations we deliver.
Why this works
Marketing agencies generate interest and stop. Sales consultants close what's already there. Between the two sits the gap where most delegate revenue is lost. We cover both sides, and we have run them together on the same shows.
Clarion · CloserStill · EnergyNet
Clarion · EnergyNet · Africa Energy Forum
No handover. No blame gap. One number.
Selected work
Delivered in previous roles at Clarion Events, EnergyNet, CloserStill Media and The SR Group. The company is new. The team is not.
Africa Energy Forum 2025 · Together
$792,000Our demand lead built the acquisition campaign. Our sales lead closed it. 252 registrations delivered, 36% of them new business, against a compressed timeline and a global buyer base.
YES! Cape Town · Demand
5,000+Multi-channel digital campaign for a new youth energy summit with no existing audience, plus the launch of YES! On The Road in Ghana.
EnergyNet portfolio · Sponsorship
29%Sponsorship acquisition across a global energy events portfolio, alongside 750+ qualified leads and £68k of pipeline at 21% conversion.
Learning Technologies · Paid media
£30k/moCampaign planning across flagship UK and France events, with GA4, Tag Manager and Looker Studio dashboards giving real-time visibility on return.
How we work together
Most organisers start with a diagnostic and move to a retainer once they have seen the fix list.
01
Two weeks. We audit your funnel, spend, data and sales process, then hand you a prioritised list of what to fix and what it is worth.
02
A full campaign build for one event: paid, email, landing pages, tracking and reporting, run to a registration target.
03
Retained. We own the whole funnel to a number, marketing through to closing, with part of our fee tied to the registrations we deliver.
04
Target lists, outreach, pitch and close. Built for organisers whose sponsor revenue depends on two or three people who are already stretched.
05
A new event from zero. Positioning, audience build, first delegates and first sponsors, over six months.
FR
We are fluent in French and have worked francophone African energy markets. Campaigns and sales run natively, not translated.
How we think
A room does not work because you sold tickets. It works because enough of the right people turned up and the energy went round.
Push late and you spend the rest of the cycle chasing the pack. Most events are lost in that flat patch: the campaign that launches too close to the date, the leads that sit unworked, the follow-up that stops after two touches.
We are here for that stretch. We build the momentum early and we hold the line all the way to the door.
Who you work with
No handover to an account executive after signing. Whoever pitches you is whoever delivers.
Co-founder
Seven years building demand generation for global B2B events and brands, from paid media and CRM through to attribution that senior leadership actually uses. Master's in Innovation, Creation & Digital Communication, Université Côte d'Azur.
Co-founder
Delegate sales and business development across energy events, selling into the USA, Middle East and sub-Saharan Africa. Part of the three-person team that set the Clarion Events record for delegate sales in a single week.
Start here
Thirty minutes. Bring your registration target and where you are against it. You will leave the call with three things to fix whether you work with us or not.
Prefer email? enquiries@skatersconsulting.services
Received
Thanks for the detail on your event. Someone will come back to you within one working day, usually sooner.
Before the call we'll look at how your registration campaign is currently running, so we arrive with something useful rather than a list of questions.
Next: a reply from enquiries@skatersconsulting.services. Nothing else, no sequence.